Bank of New York


Evolving Screen Media

The Evolving Screen Media wall is situated in the entryway to the executive offices of Goldman Sachs. It shows a series of virtual 3D environments that combine the voices of the past with the events of the present and the technology of the future. Interweaving real-time global financial market data with images, video and text about the people, culture, and history of Goldman Sachs, the display imparts a unique and ever-changing vision of Goldman Sachs and its world.

The Goldman Sachs Executive Suite project was an implementation of Unified Field's proprietary Evolving Screen technology. The multi-dimensional information environments are continually created and destroyed. Each new environment contains a unique combination of information in a landscape that evolves over time.

At the heart of the display are 4D models that change in real-time in response to market and business activities. 4D models are custom designed 3 dimensional shapes that change size, color and position in real-time in response to changes in the data. These models provide viewers with a unique experience of data ranging from the trading patterns of individual stocks to personnel data from Goldman Sachs' worldwide offices. The 4D models exist in multi-dimensional virtual worlds that display a rich variety of information in many forms: real-time market data feeds, text, images and video. All of the content is displayed as 3D objects. A virtual camera travels around the environment, revealing the content to the viewers.