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Evolving Screen Media
The Evolving Screen Media wall is situated in the entryway to the executive
offices of Goldman Sachs. It shows a series of virtual 3D environments that
combine the voices of the past with the events of the present and the technology
of the future. Interweaving real-time global financial market data with
images, video and text about the people, culture, and history of Goldman
Sachs, the display imparts a unique and ever-changing vision of Goldman
Sachs and its world.
The Goldman Sachs Executive Suite project was an implementation of Unified
Field's proprietary Evolving Screen technology. The multi-dimensional information
environments are continually created and destroyed. Each new environment
contains a unique combination of information in a landscape that evolves
over time.
At the heart of the display are 4D models that change in real-time in response
to market and business activities. 4D models are custom designed 3 dimensional
shapes that change size, color and position in real-time in response to
changes in the data. These models provide viewers with a unique experience
of data ranging from the trading patterns of individual stocks to personnel
data from Goldman Sachs' worldwide offices. The 4D models exist in multi-dimensional
virtual worlds that display a rich variety of information in many forms:
real-time market data feeds, text, images and video. All of the content
is displayed as 3D objects. A virtual camera travels around the environment,
revealing the content to the viewers.
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