Website Unified Field worked with Pfizer to develop a easy-to-use resource to become the first place Voluntary Health Associations look on the Internet for vital information. By aggregating crucial information for these associations, Pfizer offers a clearinghouse that will attract members in search of information, but also has an opportunity to become the portal to sources of content. Views Making News was designed and built to generate alliances and cement relationships through targeted communications, increase and promote awareness of Pfizer non-profit contributions, create a vehicle for Pfizer to further build Voluntary Health Association relationships, and provide an online information resource to enhance Pfizer's reputation for promoting patient advocacy.