Recreate the thrill for fans every day, every race

Over 50 interactive programs, integrated with RFID for personalized experiences onsite and online

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Visitors to the NASCAR Hall of Fame are put in the driver’s seat, thanks to the RFID system and interactive media exhibits created by Unified Field. Visitors select a NASCAR driver to guide them as they explore and compete in multi-player challenges, earning points to claim their position in the NASCAR ranks. The highly interactive 40,000-square-foot NASCAR Hall of Fame interactive museum exhibit features more than 30 multimedia programs and 20 mechanical interactives. Unified Field developed all of the interactive media including the connections to linear media pieces and mechanical interactives. The RFID system lets visitors save digital souvenirs and points earned in challenges for use during return visits or online activities on the NASCAR fan website. Produced in collaboration with Ralph Appelbaum Associates.

Go Your Own Road

Customize your experience with the NASCAR Hall of Fame Hot Pass.

Collect and Save

Find your own spot on the NASCAR team, collecting points through challenges and saving your favorite fan souvenirs.

Take the Wheel

Compete on the track, in the pits, as a manager or even an official.

Inspect Every Detail

Zoom in, turn and open a digital 3D model to see even more than a mechanic can access.

Feel It For Real

Get the visceral experience with digital-physical hybrid simulations.

Relive the Highlights

Pick your favorite amazing footage to share. Slice and dice the stats.

Unified Field Interactive Studio created a host of interactive programs for the NASCAR HALL of Fame including: Interactive Kiosks, RFID Tracking, Simulators, Media, Interactive Design.
Unified Field Interactive Studio created a host of interactives for the NASCAR Hall of FAME.
Unified Field Interactive Studio created a number of digital Interactives for the NASCAR Hall of Fame including all interface design and interactive design.
Unified Field Interactive Studio created a host of interactive programs for the NASCAR HALL of Fame including: Interactive Kiosks, RFID Tracking, Simulators, Media, Interactive Design.
Unified Field Interactive Studio created a host of interactive programs for the NASCAR HALL of Fame including: Interactive Kiosks, RFID Tracking, Simulators, Media, and Interactive Design.
Unified Field Interactive Studio created this Interactive kiosk for the NASCAR HALL of Fame.