Move a diverse audience to confront global food security

Expo Milano
USA Pavilion: Feeding the Planet, Energy for Life

Collaborative, multi-player, dual language, multi-touch table game and live digital sponsor wall

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At the USA Pavilion, Unified Field’s media pieces sparked conversations about food security and policy. A multi-player game collaboratively involves people to solve problems contributing to world hunger. Working together, players easily learn about this complex subject and have fun doing so. English and Italian speakers play together without a language barrier. Across the room, a dynamic sponsor wall updates as new sponsors contribute, showing beautiful imagery, key phrases and inspiring quotes in both languages. Produced in collaboration with Thinc Design.

Collaboration is Key

Players work together to solve problems in order to help feed the planet.

Language Is No Barrier

English and Italian speakers choose their preferred language and play together.

Appreciation and Perspectives

A dynamic sponsor wall updates as new sponsors contribute, showing images and quotes in English and Italian.