Augmented Reality & Virtual Reality

Creating a truly memorable experience can be achieved by immersing a visitor in an exciting environment, or giving them a chance to see or do something out of the ordinary. With augmented reality, a visitor can manipulate and examine 3D imagery of objects that they could not normally touch. With virtual reality, the visitor is transported to amazing new worlds. We have used both these tools in numerous settings, maximizing their transformative potential, while allowing for visitor throughput and unsupervised conditions.

Kennedy Space Center

Space Shuttle Atlantis Augmented Reality

Virtual reality simulators let a visitor to the Space Shuttle Atlantis Attraction feel what it’s like to be an astronaut, walking in space and making repairs on the International Space Station. Other simulators allow the visitor to work the Shuttle’s robotic arm or operate a virtual crane. They can even dock the shuttle and bring it in for landing back on Earth. Moving an augmented reality viewer along the side of the actual Shuttle, the visitor can discover otherwise invisible aspects of its mechanical structures, from the cockpit to the rocket engines.

Hero Ventures

The Marvel Experience

Unified Field created the Avenger's Augmented Reality Wall for The Marvel Experience. This giant projection invites visitors to get up close and personal with their favorite superheroes. Standing in front of a giant projection, a visitor sees live video of themselves. Using a gesture technology interface, they strike a specific heroic pose and summon the corresponding superhero into the projection. The heroes leap, drop, and tumble in to interact with the visitor’s image, offering unlimited fun and plenty of opportunities for selfies with the superheroes.

Museum of Science and Industry

You! The Experience

An augmented reality interactive puts a virtual human brain in the visitor’s hands. Holding a game card under a video camera triggers a 3D image of the brain to appear. The visitor plays spatial puzzles or memory games in augmented 3D space. As they play, they can see how different brain processes work, and zoom in to explore the brain’s structures.