Unified Field is pleased to announce the debut of a groundbreaking educational and community building tool, created to take the pulse of Arizona State University’s new state-of-the-art Beus Center for Law and Society building, designed by Ennead Architects and Jones Studio for the Sandra Day O’Connor College of Law.

 

 

“Technology is also adding another layer to the school’s emphasis on communication. An opt-in app developed in partnership with Unified Field, my BCLS, works with a series of beacons placed throughout the building to help people find friends, and start conversations around conferences and legal questions.” –Curbed.com, Click to read the story

The Pulse of Campus Life

 

Unified Field’s experience designers and software developers created the app to provide wayfinding through the new building, to support existing social and event activities, and to encourage greater connectivity within the Center for Law and Society. The app enables faculty, staff, students, prospective students, alumni and guests to connect with each other and approximately 30 screens that make up the building’s digital signage system, while also providing dynamic directions through the space. The app creates a digital campus within the physical campus.

 

Packed with university information and pragmatic tools such as contact management, profiles, calendars, notifications of law school information, groups formed by app users, maps and directions, the app allows unprecedented access to the Sandra Day O’Connor College of Law’s resources and inhabitants. Content most relevant to a user’s interests appears in the customizable newsfeed, and – based on individual preferences – users receive suggestions for groups to join and people to meet.  In addition, the app provides users with frequently updated visualizations that track the most frequent ideas and interests of people, groups, and events, providing a ‘pulse’ of information and trends.

 

“The BCLS App fosters a sense of greater connectivity between students, faculty, alumni and their mobile devices. People can now connect and communicate with each other and even the building itself, leading to a new type of community, previously unknown in a university setting or public space.”- Eli Kuslansky, Chief Strategist, Unified Field

 

Beacon Activated

 

Beacons located throughout the Law School building enable users to become part of a digital campus, providing a window into the life of the building. Users can find the location of students, faculty and guests – who have opted in to being seen – in the building in real time. App users are greeted by name at the interactive signage, and they will be able to use the app to stream audio related to the content shown on passive screens . A dynamic wayfinding feature issues directions to find both locations and other app users in the building, ensuring no one will ever get lost.

 

 

 

“Unified Field developed the BCLS Mobile App that complements content on the digital displays located throughout the building. When walking near a digital display, app users will see their name on the digital display, which also will let app users know where colleagues are in the building.” –Phoenix Business Journal, Click to read the story

Key App Features

 

The BCLS App provides a snapshot of the law school at any given moment and aggregates that data to provide a portrait over time. Users choose personal keywords as a part of their profiles, and they are encouraged to add keywords to their private groups and events. When aggregated with other user’s data, the keywords provide a topic-centric portrait of the building.

 

Highly customizable, the app contains tools such as the personalized newsfeed and notifications about job postings related to the user’s interests. Suggestion lists of people to meet and groups to join are fueled by keyword affinity; the app compares the user’s personal, group, and event keywords to those being used by others.

 

The app offers a direct portal to campus life. Features include information on the various law-related groups that occupy the building, and on the Law School’s degrees, programs, clinics and externships. Users are provided with a full directory of staff, students, and guest app users, and a directory of BCLS public groups. Users receive tools to manage their profile, create and manage groups, manage calendars, create events, and RSVP to both public and private events. Wayfinding tools offer maps and directions, orienting users to all 6 floors of the new building and consistently connecting users to the physical space they inhabit, while they interact with one another digitally

 

Users can tag themselves and their events with relevant keywords. When aggregated with other user’s data, keywords will provide a topic centric portrait of school activity. Over time, the app will provide suggestions based on their keyword preferences.

 

About Unified Field

Unified Field interactive studio envisions, designs and builds digital multimedia experiences which delight visitors, activate brands and expand audiences in real-world spaces, on mobile apps, and the web. For over 20 years, our world class team of experience designers, software developers, graphic artists, writers, and 3D modelers have transformed virtual and physical worlds into aesthetic experiences that are user-centric, intuitive and beautiful. Recent projects include: The Official Graceland iPad Tour, NASA’s Space Shuttle Atlantis Museum, The Yale School of Management, General Electric, National Geographic, Western Union, Sony, The National WWII Museum and many others.

Contact
Greg Peduto
212.532.9595 ext. 205
gpeduto@unifiedfield.com
33 East 33rd street Suite 1107
New York, NY 10016

 

Project Team

Design Architect and

Architect of Record Ennead Architects

Design Partner Tomas Rossant AIA

Management Partner Timothy Hartung FAIA

Project Manager Felicia Berger AIA, LEED AP

Project Designer Brian Masuda AIA

Project Architect M. Gregory Clawson AIA, LEED BD+C

Project Team Michael Caton, Alfonso Gorini, Wanlika Kaewkamchand, Eliza

Montgomery, Adam Sheridan, Natasha Skogerboe, Brent Stringfellow,

Margaret Tyrpa, Joanna Williams

Local Architect Jones Studio, Inc.

Lead Designer Brian Farling AIA

Principal-in-Charge Neal Jones AIA, LEED AP

Project Team Jacob Benyi, Dan Childers, Eddie Curiel, Melissa Farling,

Aaron Forbes, Rob Huff, Eddie Jones, Joanna Noonan, Bill Osborne,

Maria Salenger, Eric Watson

Consultant Team

Structural Buro Happold Engineering

MEP/FP Buro Happold Engineering

Lighting Design Buro Happold Engineering

Sustainability Buro Happold Engineering

Landscape Colwell Shelor Landscape Architecture

Civil Dibble Engineering

Geotechnical Ninyo & Moore

AV/Telecom/Acoustics McKay Conant Hoover Inc., JBA Consulting Engineers, Inc.

Graphics Poulin + Morris, Inc.

Code Hughes Associates

Cost Estimating Construction Cost Management Consultancy (CCMC)

Parking Walker Parking Consultants

Specifications Construction Specifications Inc.

Renderer Atchain

Construction Manager DPR Construction