General Electric
American Competitiveness Conference
Immersive interactive media installation featuring gesture technology and multitouch projections
To showcase GE’s history of innovation and its contributions to the economy, Unified Field created an immersive interactive environment that fosters collaboration. We designed media that integrated seamlessly with the installation’s curving architectural forms. Years later, GE continues to use this media to demonstrate their work around the world. Produced in collaboration with Thinc Design and Urban A&O.
GE Comes to Life
Innovation, exploration, collaboration and conversation come together in one immersive environment.
Gesture Gets People Talking
An array of media experiences gets everyone, from Senators and journalists to school children, exploring and talking.
New Perspectives
Interactive media lets you fly planes, move trains, and explore history. You experience GE products as never before.
130 Years at Your Fingertips
Explore GE’s history of innovation with the wave of an arm.
Make an Enduring Impression
Our media was so successful that GE wanted to keep using it. We easily reformatted the programs for mobile, desktop and kiosk use.
