A place in the driver’s seat

Hall of Fame HardCard RFID

An integrated system of simulations and games linked and tracked with RFID technology


Fan’s strong personal connection to the sport is an integral part of NASCAR, and the Hall of Fame wanted to leverage and support those connections. In response, Unified Field developed a custom RFID system that allows each visitor to have a small keepsake RFID card, named a Hardcard, that can be used to customize their experience.  Guests select a personalized helmet and a celebrity NASCAR host who introduces the visitor to each game and simulation. As fans play and compete, the system records all scores throughout the visit and reveals the NASCAR position for which they are the most qualified. The card stores all the details from their visit and connects guests to access their information post visit on the NASCAR website.


Track your skills and scores with RFID Hard Card

At the NASCAR Hall of Fame, visitors use a personalized RFID card to track their skills and scores as they move from one immersive experience to the next.

Customize your visit

The RFID Hardcard allows visitors to customize their NASCAR Hall of Fame experience.