An integrated system of simulations and games linked and tracked with RFID technology

Fan’s strong personal connection to the sport is an integral part of NASCAR, and the Hall of Fame wanted to leverage and support those connections. In response, Unified Field developed a custom RFID system that allows each visitor to have a small keepsake RFID card, named a Hardcard, that can be used to customize their experience.  Guests select a personalized helmet and a celebrity NASCAR host who introduces the visitor to each game and simulation. As fans play and compete, the system records all scores throughout the visit and reveals the NASCAR position for which they are the most qualified. The card stores all the details from their visit and connects guests to access their information post visit on the NASCAR website.