Join the Marvel Universe

Hero Ventures
The Marvel Experience

Bringing super heroes and stories to life with simulations, multitouch tables, gesture and augmented reality.


The Marvel Experience, produced by Hero Ventures, is the world’s first hyper reality roadshow where guests can join the Marvel Universe. Encompassing a 2-acre complex of more than 80,000 square feet, seven colossal inflatable domes house a labyrinth of next generation media and interactive technology. Unified Field worked closely with the Hero Ventures team to develop five interactive experiences which allow visitors to fly with Iron Man, climb with Spider-Man, summon the Avengers, smash with the Incredible Hulk, and unearth remnants of the Super Adaptoid robot. The interactive experiences include multitouch tables, augmented reality, a tread-wall climbing wall and several gesture based simulations.

Avengers Encounter Augmented Reality Wall

Projected onto the ceiling of the main dome, up to three visitors can use a series of unique body gestures to summon Marvel Super Heroes.

The Augmented Reality Wall projection at the Marvel Experience developed by Unified Field Interactive Studio.
Iron Man gesture recognition at the Marvel Experience, developed by Unified Field interactive studio.

Fly With Iron Man

In the Iron Man Flight Training simulator, visitors suit up and fly with Tony Stark through a desert canyon obstacle course.

Super Adaptoid Multitouch Table

The Super Adaptoid Retrieval and Containment Unit is breathtaking array of multi-touch tables that gets visitors started in a fun competition.

Spiderman Climbing wall simulation developed by Unified Field for the Marvel Experience.

Spider-Man Climbing Wall

The Spiderman Climbing wall provides a safe, yet thrilling, activity for children and adults alike, using a Tread-wall vertical rock climbing treadmill tied to a dynamically generated 3d animation.

Hulk Gesture Recognition interactive developed by Unified Field.
Unified Field developed a suit of interactives for the Marvel Experience that run the gamut from gesture technology to touch screens and augmented reality.