Museum of Science and Industry
You! The Experience


When the Museum of Science and Industry Chicago wanted to build a 15,000 square foot multi-faceted permanent exhibit on the aspects of human health and wellbeing, they called on Unified Field to design and develop fifteen interactive multimedia programs. The interactives, which run the gamut from animations to brainwave controlled table games and human-sized hamster wheels, were designed to provoke thought in visitors to help them make healthier lifestyle choice

For our work, Unified Field was awarded a Themed Entertainment Association’s (TEA) Outstanding Achievement Award at the 18th Annual Thea awards black tie gala at the Disneyland Hotel in Anaheim, California, on March 17, 2012.


Hamster Vision: Electromechanical Multimedia Interactive

Outfitted with heart rate, EKG, distance covered, and calories burned sensors, visitors get to see in real time how much running it takes to burn off a cookie, a potato chip and other snack foods. As someone steps into the cylinder and begins walking, the hamster wheel turns and triggers an animation on a large stationary flat screen mounted inside of the wheel.

Your Brain on Augmented Reality

The Brain augmented reality interactive puts visitors’ minds to the ultimate test in this hands-on participatory game. Two back-to-back monitor stations with a video camera mounted above a countertop record the gameplay and simultaneously display a 3D augmented reality brain on screen, which illustrates the functioning of the human brain while players complete a series of mind-games.

Mindball: Brain-Wave Sensor Game

Mindball is an interactive table game, which pits two players in a competition where the most relaxed wins. To play, guests must wear an electrode studded headband that monitors each player’s brain waves. Visitors must try to out-relax their friends as they compete to move a ball with their brainwaves towards opposite goal posts.

Kitchen Table Games

The Kitchen Table interactive table game is designed to get people and school groups talking about the food-related choices we make as a society. Up to six visitors can pull up a seat to a table where an overhead projection map creates a video-game style virtual landscape for five different table games related to food-policy questions.