Hero Ventures

The Marvel Experience is a 360 degree, 3D stereoscopic, full-dome projection theater where fans can join forces with their favorite Marvel heroes to “save the planet.” Working closely with the Hero Ventures team, Unified Field developed a hyper-reality roadshow to include multiple gesture-based simulations, a multiplayer interactive and an augmented reality wall. Throughout the immersive experience, guests can control the movements of the Incredible Hulk as he battles, unearth pieces of the Super Adaptoid robot in a Tetris-like puzzle game, climb a tread-wall vertical rock-climbing treadmill with Spiderman to catch Venom, fly through a desert canyon obstacle course as Iron Man, or leap across the city as Black Panther trying to avoid an army of enemies. Visitors can use poses to call in their favorite Supers to pose with at an Augmented Reality Wall. We have worked with Hero Ventures to modify the programs for the United States, Korea, Thailand, and Saudi Arabia.